Vindicatio Group - logo, website, corporate identity elements
Vindicatio Group is a brand specializing in the topic of recovery.
The logo was designed in a classic style to give the sense of confidence and reflect the professionalism in the operation of the company.
Moreover the modern serif typeface was used in the project to refer to a classical Roman letters that stylistic perfectly fits to the Latin name Vindicatio.
Colours used in the project were: burgundy, nave blue purple and dark mint grey to emphasize adjectives characterized the company such as: trustworthy, stable, prestigious, classic, strong, elegant and also serious.
The inspiration for the logo Vindicatio Group was also a pile of coins often associated with the recovery. That symbol replaced the letter "i" in the word " Vindicatio ". This underlines the fact that the company undertakes to collect funds on behalf of the customer, moreover refers to the rhythm, regularity (adding new coin), and even indirectly symbolize instalment and payments.
CLIENT: Vindicatio Group
DESIGNER: Aleksandra Oleksy
DATE: May 2014