Mtt Concept is a brand dedicated to design loft-style furniture and bicycle racks. The products are produced from simple and raw materials such as wood and steel. Dot Studio has designed promotional materials for the brand's stands for wine dedicated to one of the wine tasting event.
The main idea of Mtt Concept is to highlight the personality and individuality of the buyer and leaving him to decide what is his concept for the interior he is live in. This has been emphasized by the brand claim "What is your concept?". Graphics used in project also provoke a situation of choice and determine your preferences.
All designed materials use a gray dominant colour which refers to the steel, from which wine stands are cut. Simple icons of stands show the variety of shapes of the racks.
Design include tags - business cards. Empty bottles of wine became a rack for them. They were exposed on the wine barrels - tables during the tasting day. Business cards are hung on natural string, which fits perfectly in the style of raw materials associated the brand.
The project also concern leaflets, on which the stands' parameters are shown in the form of the order form. Certainly informations presented in this way are easier to read than a table. Form is also a strong invitation to purchase. What is more sentences in the following sections talk about the brand and it's characteristics.
Client: Mtt Concept
Designer: Aleksandra Oleksy
Date: May 2014